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Very durable and above the competition. Ive gone through many of these style retractable reels. This one has been the best one yet. The cable is metal and just the right size. Its light weight and all metal housing is the best part. It easily clips to the pocket and stays put. The badge sleeves are great as well. Quality plastic and excellent visibility. I also do enjoy that the clip part that attaches the badge is a heavy duty flexible rubber instead of plasticish material like the others on the market.

I would like to see a model that can be secured to a beltloop (top side closed ring clip.) However, these work well as I secure mine to my vest and pull down on my ID to scan when needed. If you are trying to pull on your ID from your waist, the entire reel will come off your belt.

I bought these because of their stated durability and reliability. Well, it broke just dangling from my chest at the hospital. My team and I had to go on a wild goose chase looking for my ID. It’s exceptionally heavy, which gives the facade of strength, but the connection between the cord and the loop attachment fails. Strongly recommend NOT purchasing this product.

Smaller than the previous one I ordered but that's not necessarily a bad thing. These stick out a bit less from the belt which is good. Will know more after a few months of using it but I wanted a badge holder that would last longer than the cheap plastic ones they hand out at work.

I am a Nurse and use them every day. My second time buying

I bought a few different retractable key holders and ended up keeping this one for a few reasons:1. It was the least conspicuous: no chrome, or huge, obvious logos.2. The clip and cord felt sturdy. I've been using it for a few weeks and have had no issues (mind you, I only have a FOB on the key ring, no keys are badges). I used it 2 to 3 times a day.3. The clip had a hole which allowed me to install a little zip tie around the strap of my book bag so there is no chance of the retractable mechanism slipping off as I toss my bag around.So far I'm very happy with this purchase and would recommend it.

I use my badge at least 5 times a day. With that said, the cord broke within 2 months.

This retractable badge holder is really great! I just got mine the other day and it is very sturdy but what I love the most about it is the latch for the badge. It is a thick material and not a traditional button, which after time becomes loose and starts to break away. The clip is also very strong and doesn't wiggle around like some of the other brands I've tried. I use my badge over and over again every single day and I can tell this retractable holder will hold up well! Definitely worth the purchase!!